The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services
The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per...
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers