Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...
Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.
The Kerala-based agency executed the OOH campaign for ITC Dark Fantasy within ninety six hours.
The campaign is executed by Posterscope
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to...
The campaign is executed by ideacafe.agency
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
This landmark win marks the first time Hero MotoCorp has entrusted its entire media business including Hero, VIDA (its electric...
‘The Feeling Ceiling’ is an Ocean Outdoor digital creative competition winner
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of...
Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and...
Speaking at the OAAA 2025 conference in Boston (USA) on May 7, Tim highlighted some of the greatest creative works...
Founded just three years ago by Sumit Goswami, Gujarat Media Company has swiftly grown into a major player in India’s...
The brand has signed a five-year agreement with Times OOH, who holds the advertising media mandate for Mumbai Metro Line...
The WOO annual congress in Mexico City will take place from June 4-6
Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach...
It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL
