Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...
Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.
The Kerala-based agency executed the OOH campaign for ITC Dark Fantasy within ninety six hours.