Dentsu Creative Impact strengthens its creative leadership

Dentsu Creative Impact, the creative agency from Dentsu Aegis Network has made two major senior appointments in an attempt to further strengthen its creative product. The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors.

Prior to joining Dentsu Creative Impact, Anupama Ramaswamy was Executive Creative Director at Cheil, Gurgaon and was in-charge of the Samsung Mobile account. In the recent years, Anupama has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular “Fickle is Fun campaign for Lavie Handbags.

Commenting on her new role, Anupama said, “While it is important to win metals, it is also critical for us to glamourise our day-to-day business as well. It can never be an’either/or’ situation. I would really like to see the more difficult every day work, which keeps the business ticking, to become more creative. Lastly, together we shall try and build a creative culture, which for me is the 3 P’s of advertising – People with a Positive Purpose. Once these three come together, we have a winner at hand. Some of the agencies that Anupama has worked with include JWT, Lowe, Rediffusion, Havas and FCB and a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost.

Meanwhile, Akashneel Dasgupta has worked with organisations like DDB Mudra, Lowe Lintas etc and with brands like Rasna, ADK Fortune, Honda, Johnson & Johnson, Emami, Woodland etc. Commenting on his new role, Akashneel said, “It’s an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon.”