Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.
Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.
A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.
TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.
Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.
Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.
Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.
The creative features the line “More power to you, India! Get MagSafe power banks delivered in minutes”, spotlighting Zepto’s quick-commerce...
A key highlight of the execution is the 3D installation at bus shelters, where the numeral “7” has been designed...
Larger-than-life athlete cut-outs transform Mumbai’s skyline into a stage for belief, ambition, and the next generation of Indian cricket.
The tactile execution is reinforced by the copy “This Valentine’s, start your story with GIVA” and “This VDay, make them...
The headline, “This Valentine’s, start your story with Hide & Seek,” anchors the narrative, positioning the brand within the context...
At DDX Asia 2026 scheduled to take place on 12th and 13th February 2026 at the Bombay Exhibition Centre, Mumbai,...
The activation has been executed at Carter Road in Bandra
The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments where people live, move, and...
Sky UK & Europe is the launch partner for the same
Speaking on the results, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, said: “Our H1 performance reflects the strength...
This campaign was executed on the media sites of RoshanSpace Brandcom who are the exclusive media partner for the album...
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
The familiar menu items are intentionally distorted into weak, hackable password formats, immediately readable to commuters passing by.
The creative strategy leverages the "drop" culture associated with fashion, positioning designer innerwear as an essential that can be summoned...
Based in Bengaluru, Nishant brings over two decades of experience in building, growing, and scaling lifestyle and fashion brands across...