Titan Stellar’s moon-phase watch dazzles Mumbai with a celestial twist

Titan’s latest innovation, the Stellar watch, isn’t just about telling time—it’s about bringing the cosmos to your wrist. With a billboard campaign beautifully executed by Laqshya Media Group, Mumbai’s skyline now features a larger-than-life representation of this stunning timepiece. What makes the Titan Stellar stand out is its motorised moon-phase display, where the moon on the dial shifts in real-time as the hands of the clock move. 

The ingenious design of the watch seamlessly integrates timekeeping with a visual depiction of the lunar cycle. As the minutes tick away, the minute hand gracefully moves, while the moon phase changes in synchronisation. This mechanical marvel mirrors the actual waxing and waning of the moon, offering wearers a constant reminder of the celestial forces at work. 

Set against a backdrop of the night sky, the billboard’s design draws attention to this intricate feature, capturing the fluid transition of the moon through its phases. The campaign effectively communicates Titan’s blend of technical precision and artistic beauty, turning every glance at the watch into a cosmic event. With its tagline, “Explore the Unexplored,” the campaign invites viewers to embark on a journey through time and space, all while showcasing the remarkable craftsmanship behind the Stellar watch. 

This campaign not only celebrates the product’s unique features but also reinforces Titan’s position as a brand that pushes the boundaries of watchmaking, turning a simple timepiece into a dynamic, celestial experience.