Lurpak’s “Crush Expectations” campaign at Westfield: A 3D special build igniting imagination

Lurpak, known for setting high standards in the culinary world, has launched a bold and visually arresting 3D outdoor campaign at Westfield, with a striking message: “Crush Expectations.” Crafted in collaboration with Ocean Labs, the special build promises to ignite the imagination, turning up the heat both literally and figuratively. 

The billboard’s design features eye-catching, oversized 3D red chilli peppers that seemingly burst out of the frame, adding depth and dynamism to the artwork. In the centre, an image of Lurpak’s new plant-based butter sits among a pile of vibrant red chilies, reinforcing the brand’s message of intense flavour and culinary innovation. 

The campaign’s placement at Westfield, a high-traffic area, ensures it garners maximum attention, both day and night. The use of innovative 3D elements not only adds visual appeal but also aligns with Lurpak’s push to create “bigger, bolder, better” experiences. Through this special build, the brand succeeds in making their new plant-based product stand out, leaving a lasting impression on passersby.

This innovative execution, as highlighted by Ocean Outdoor on their LinkedIn page, captures the audience’s imagination, inviting them to “Crush Expectations” with Lurpak’s newest offering.