Times OOH brings festive cheer to Mauritius airport

During the festive season, Times OOH transformed a high-footfall transit space into an experiential brand environment with a multi-brand activation at Mauritius airport. Designed to engage both departing travellers and arriving visitors, the initiative demonstrated how Out-of-Home (OOH) platforms can move beyond visibility to create moment-based interactions in premium public spaces. 

Executed on Monday, 22 December, the activation leveraged the airport’s role as a shared point of convergence, bringing together brands, audiences and experiences in a single environment. The initiative featured a mix of interactive touchpoints including a Santa-themed photo booth, live music, hosted games, and gift giveaways, creating a festive atmosphere within the terminal. 

The activation formed part of a broader seasonal communication strategy, where OOH was used as a live engagement channel rather than a static branding medium. By integrating entertainment, participation and physical presence, the initiative aimed to enhance dwell time and audience receptivity during peak travel hours. 

“As part of our Share a Coke campaign, we were delighted to be part of this initiative, which celebrates sharing and meaningful connections. Welcoming passengers in a festive and friendly atmosphere at the airport is a wonderful way to remind people that the most memorable moments often begin with something shared, especially during this festive season,” said Stephan Cupidon, marketing director at Coca-Cola Mauritius. 

“This activation reflects our belief that out-of-home communication can create genuine human connections, not just visibility. By activating a high-traffic location such as the airport, we wanted to deliver a generous, inclusive and human-centred experience, capable of reaching diverse audiences at the same moment. It is this ability to turn a fleeting moment into a lasting memory that truly defines the value of our platforms. I would also like to extend a heartfelt thank you to all our sponsors and ATOL, whose support was instrumental in making this event a success,” said Dev Dutt Das, General Manager at Times OOH. 

The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille Nature Park, Casela, IPBD, Vallé Advenature Park, Sik Yuen, The Lux Collective, Blue Safari, MyCar Rental, and Domaine de Saint Aubin. Their collective participation enabled the creation of a festive atmosphere that reflected the warmth and hospitality associated with Mauritius.