Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.
Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.
A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.
TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.
Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.
Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.
Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.
Nescafe runs promotions in Spicejet flights by giving away samples of Nescafe coffee sachets and audio messages about the product.
Various fashion brands have resorted to traditional formats of street furniture in Delhi this summer.
The campaign is executed by ideacafe.agency
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
At the third edition of South India Talks OOH, panelists Deepa Gupta, Shalini Sankar, and Suresh Seerna moderated by Rajiv...
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
Katrin Robertson, CEO of blowUP media and Stephanie Helen Scheller, Managing Partner Sustainable Solutions, Omnicom Group, are the latest speakers...
Karen has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than...
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
