NEBULA by Titan takes over Mumbai with large-format OOH and a Sea Link projection for its first India store launch

NEBULA by Titan has taken its new shade of luxury to Mumbai’s streets with an extensive outdoor advertising campaign celebrating the launch of its first exclusive store in India, located in Khar. 

The campaign uses a combination of large-format outdoor sites and high-impact visual installations to build visibility for the brand across the city. The creatives feature NEBULA’s distinctive blue identity, with its watches and product imagery forming the centrepiece of the communication. 

The outdoor rollout includes prominent billboard placements across key Mumbai roads, with multiple formats creating a consistent visual presence for the brand. The campaign also features larger-than-life installations that extend the brand’s visibility beyond conventional billboard formats. 

One of the highlights is a projection across the Bandra-Worli Sea Link, which brings the NEBULA identity to one of Mumbai’s most recognisable landmarks. The illuminated display turns the infrastructure into a backdrop for the store launch, creating a striking visual moment for motorists and people viewing the landmark from the waterfront. 

The campaign marks an important milestone for NEBULA as it establishes its first exclusive retail presence in India. By combining conventional outdoor media with large-format innovations and a landmark projection, the brand has used the city itself as a canvas to announce its arrival. 

The campaign was executed in association with Platinum Outdoor, which is credited in the campaign film. 

With Mumbai’s outdoor landscape carrying the brand’s blue identity across multiple touchpoints, NEBULA’s store launch campaign brings together retail expansion, brand visibility and a high-impact citywide OOH presence.