Campaigns
Grofers’ orange splash for I-Day
Capital Group and Sab Communications executed the campaign in Delhi and Mumbai respectively with multiple formats to announce the online brand’s biggest grocery sale
This Independence Day, Indian online grocery delivery service provider Grofers, gave a strong competition to brick and mortar players by launching the biggest online grocery sale – the Grand Orange Bag Days Sale which was promoted with a strong splash across the country. The OOH medium played a big role as a major communication tool alongside other advertising tools such as TV, Print, Radio and also Digital.
In association with Capital Group, the brand created an extensive OOH presence by capturing all major locations of Delhi NCR. Given the TG – millennial professionals — corporate parks were the main target destination, along with mall media, bus branding and conventional sites. To drive impact, all the formats use the same creative that highlights the 100% cashback offer.
Sab Communications took the initiative in Mumbai, running the campaigns on hoardings and BQS. In addition, branding was carried out in Mahim garden as well. Mohsin Abbasi, Business Partner, Sab Communications said, “the goal was to increase visibility across metro cities and increase users through the cashback offer.
The campaign ran for a period between 4th August and 18th August during which, innovations and strategically assigned media aimed to attract more eyes.
For more updates, subscribe to media4growth newsletter – Click here
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
boAt and Zepto electrify streets with connected OOH campaign
Spykar’s ‘Daur Apna Hai’ OOH campaign in Gujarat
T&P and TBWA\MCR secure Gold for in Ocean Outdoor’s annual Digital Creative Competition
Blinkit and FabIndia launch real-time dynamic billboard
Nike ignites Chicago marathon runners with motivational OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Blood Cancer United launches OOH Campaign
Blood Cancer United partnered with Clear Channel Outdoor for this campaign
Liquid Nails’ ‘If you can take it, it’s yours’ campaign
The campaign is conceptualised by Howatson+Company
Pantaloons takes over Ahmedabad with OOH campaign
Running for a span of 20 days, the campaign features a captivating visual of a model dressed in elegant, contemporary...
Khushi Advertising brings the world of Kantara to life at Orion Mall
The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction.
Horror billboard gives terrified Londoners a cold call from The Grabber
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign
Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...