FoodPanda tempts masses with food celebration

Foodpanda, the food experience platform by OLA’s, The Crave Party is its biggest food campaign till date to cater to its users across its top-priority markets, offering desserts at just Rs 9 where OOH platform has given a serious role in reaching to every nook & corner of different cities. The Crave Party is aimed at celebrating the universal love for food that ties all the foodies in the country together.

Foodpanda, which is aiming at a tenfold increase in increase volume, has designed this and the upcoming offerings keeping the emerging trends and sentiments of the consumers in perspective, and, at the same time, aligning them with the business objectives.

Commenting on the development, Pranay Jivrajka, CEO, Foodpanda, said, “There is nothing more unifying than the love for food and we want to embody that on our platform.”
“Through the most popular categories like desserts, snacks, biryani, etc., we intend to provide our customers with the best food experiences on the platform,” he added.

“At the same time, we aim to establish long-term relationships with our partner restaurants by introducing such compelling propositions,” Jivrajka said.

The campaign is meant to witness a strong integration with Ola assets and properties, and designed to reach out to the aggregator’s customer base for maximum impact.