Emirates launches creative OOH campaign

The Emirates Out-of-Home (OOH) campaign is making a powerful impact across high-traffic locations, ensuring maximum visibility and engagement with its target audience. The campaign leverages a mix of digital and static formats in key urban centers, capturing attention where it matters most.

Running for a duration of three weeks, the campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann. Recognizing the significance of arterial roads in driving brand awareness, the campaign has secured high-visibility placements on major thoroughfares such as Defence Colony Road and Ring Road in Delhi, Golf Course Road in Gurgaon, Bandra ROB and Andheri Jog Flyover in Mumbai, Shankarsheth Road in Pune, and Mount Road in Chennai. These locations, known for their dense vehicular and pedestrian traffic, provide an optimal platform to reinforce brand presence through billboards and unipoles, ensuring a seamless connection with a vast audience.

Premium malls serve as another critical touchpoint in the campaign, offering access to high-value consumers in an environment conducive to engagement. Large-format digital media placements within luxury and high-footfall shopping destinations such as Select City in Delhi, Jio Mall in Mumbai, Phoenix Mall in Pune, UB City and Koramangala Mall in Bangalore, Nexus Shanti Niketan in Bangalore, and Phoenix Market City in Chennai elevate the brand’s presence. These locations allow for targeted communication, ensuring that brand messaging reaches an audience with strong purchasing power.

Corporate hubs play a crucial role in the campaign’s strategy, ensuring exposure to professionals and decision-makers in key business districts. Digital networks have been activated in locations such as Cyber City in Gurgaon, Kamla Mills in Mumbai, and Whitefield in Bangalore, where high frequency exposure reinforces brand recall among a valuable demographic. These areas, bustling with professionals and business travellers, provide an ideal setting to strengthen brand affinity through well-placed digital screens.

With a diverse media mix that includes digital screens, billboards, and unipoles, the initiative ensures comprehensive coverage across Delhi NCR, Bangalore, Chennai, Mumbai, and Pune. By strategically positioning Emirates messaging in high-impact locations, the campaign effectively amplifies visibility and engagement, making a lasting impression on its target audience.