Campaigns

Britannia’s “Ting Ting Ti Ding” campaign turns heads with new bread packaging

The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses in Mumbai, ensuring high visibility and engagement.

Published

September 30, 2024

Sakshi Sanghavi

Britannia recently unveiled its new packaging for their bread range through a vibrant outdoor campaign. The tagline, “Packaging Hua Interesting – Ting Ting Ti Ding,” perfectly encapsulated the energetic rebranding effort, as bold visuals took over Delhi’s bus shelters and Mumbai’s buses. Executed by GroupM OOH Solutions, the campaign aimed to attract maximum public attention with high-traffic visibility.

In Delhi, popular bus shelters at Wazirpur and Britannia Chowk displayed the new bread packaging, while 20 Non-AC buses in Mumbai were wrapped in the fresh designs. The campaign’s unique outdoor elements brought Britannia’s products closer to the consumers, blending into everyday city life.

With its creative advertising and strategic placements, Britannia effectively engaged its audience. The fresh packaging designs have become the star of the show, ensuring consumers recognize the brand’s commitment to staying modern and relevant while keeping its products front and centre in the competitive market.

Photo Credits: GroupM