Campaigns

Activa 5G scripts the language of love

The brand has launched a 360 degree ad campaign – ‘Love Is Growing’ — for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

Published

April 19, 2018

M4G Bureau

Honda Motorcycle and Scooter India Pvt. Ltd. has launched a 360^O ad campaign – ‘Love Is Growing’ — for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa.

The billboard displays that are being unveiled in different cities are calling out: ‘Everything Changes, Love Doesn’t?’. Commenting on the overall campaign, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Said, “As the No. 1 selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too”.