The industry body also maintains that digital media will not be a viable substitute for rooftop media
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage
The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai
A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India
Offering a 360 degree viewing angle, the signage caters to plaza occupants and vehicular traffic dropping off passengers at the departure terminal of the Kempegowda International...
Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising
This is Ocean’s second major council win of the year following its agreement with Southampton City Council which was announced in January
Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership
