Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
Attractive creatives and engaging campaigns showcase the theme park’s exciting offerings this holiday season
Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming
Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
Mattel Toys’ Monster Trucks go full gear on mall activation
