"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH...
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk...
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing...
The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a...
The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the...
