Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,†says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.
The campaign also includes the search for five Mini Mascots to join the team.
With over two decades of experience in the OOH sector, Aditya joins Connect as the agency ushers in a new era of growth.
The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.
The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.
The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.
The strategic expansion will help StepOne serve the growing Indian startup base in Southeast Asia.
The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.
The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.
