With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in public spaces.
The campaign is executed by MOMS Outdoor
Canva does the talking through sharp, visual storytelling.
The campaign is executed by Onecore Marketing
The campaign is conceptualised by DDB Mudra
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
The creative idea was brought to life by Talented and implemented in partnership with Signpost