From two-wheeler pitches to a nationwide presence
The next edition of South India Talks OOH will be held on 30th April 2025 at the Chennai Hilton Hotel, aiming to map evolving new OOH...
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy Instamart’s promise of rapid delivery for...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.
Both visually and metaphorically, the campaign demonstrated how the brand adapts to nature, rather than forcing nature to adapt to it.
Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to adopt technology due to deep-rooted challenges...
Sravanth Gajula, Founder – AdOnMo, spoke about the importance of optimising digital signage network for best business outcomes on day 1 of DDX Asia Business Conference...
