The company states that LED video walls have much scope for use in the OOH space
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend...
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
The entries were graded across four criteria: Concept, Activity, Amplification and Results
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well
