Signpost India to construct designer bqs in Bengaluru

OOH firm Signpost India has signed an agreement to construct designer bus queue shelters in Karnataka. The government authority is getting this facility at zero cost and even the street furniture item shall be maintained by the company.

The Mumbai-based enterprise has informed that the firm would be investing in the project against the projected revenue generated through advertising rights to sustain and handle the bus queue shelter advertising in Bengaluru.

The company has commenced the construction of shelters at 100 locations in city. The network will spread to all of CBD area, Whitefield IT park and other premier locations in Bengaluru.

Other than this the company has recently launch the largest wall wrap in South India at a strategic location in CBD area of the city, with one currently displaying an advertisement for Samsung smartphone.

Signpost already holds the rights to sell advertising at Bangaluru through it billboards. In a further regional expansion, Signpost said informed that it is in talks with various city authorities in southern part of the country to invest in similar public service projects to strengthen its network.

The current contract includes the installation and maintenance of bus shelters, street-name boards, bus routes, benches and facility for physically empowered, the contract will include a total of 400 advertising panels.

Shripad Ashtekar, Managing Partner at Signpost, said there is a “vast potential” in the region

Basavaraj R Kabade , the project head from the city authority BBMP, said the arrival of new edge bus shelters would help the commuters at large and the signpost shelter design and quality is well appreciated and it will also help to improve the standard of outdoor advertisements in city.

Signpost formerly known as cartel outdoors has countywide operations in major tier-I & tier-II cities.