AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job...
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood...
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising...
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
