Campaigns that kept the OOH sheen alive in 2020

In OOH News By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

#13thJulykiTayyari: Mystery Solved

In Campaigns By Bhawana Anand - July 13, 2020

ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group

Zee5 launches new show on mega format

In Campaigns By Pray Jani - January 29, 2020

The OTT channel leverages new Mega Backlit BQS for the launch of its Original series “Never Kiss Your Best friend”

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

Suresh Balakrishna, Chief Revenue Officer, The Hindu Group to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 20, 2020

Suresh comes with 30 years of experience in the media and advertising industry, having earlier worked with organisations such as Kinetic Advertising India, Lintas Media Group, India Today Group, Zee Telefilms Limited, Hindustan Times and The Times of India

ALTBalaji’s Broken But Beautiful unveils mysterious second season on OOH

In Campaigns By Pray Jani - December 02, 2019

The OTT series introduces its second season with a grand announcement on the OOH media across Mumbai

ZEE Talkies scales new heights with Ganesha buzz

In Campaigns By M4G Bureau - September 18, 2019

The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard

OTT brands go all out at Bengaluru airport

In Campaigns By M4G Bureau - August 21, 2019

KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for promoting their popular shows

ZEE5 goes international to tap NRI audience

In Campaigns By M4G Bureau - August 16, 2019

In association with Laqshya Media Group, the brand is offering a month’s free subscription