The OTT brand leverages data and technology to tap commuter attention during the monsoon-led traffic delays in Mumbai
Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’
The rainwear brand is back on the OOH space of Maharashtra with their monsoon promos
ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
Zee Cinema goes larger than life for 2.0 promo
The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee...
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage
Elbert D’silva to spearhead the Product Leadership & Excellence Team
Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
