Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth
The conference will take place during February 15-17 in Dubai.
Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of...
"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case...
The campaign was executed on 150+ OOH units across 4 major metros
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
O'Connor will be speaking on the theme of 'Science of Out of Home' covering subjects like audience measurement.
WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.â€
