WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
Mindshare bags Gold for innovative Use of Activation
The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.
OUTFRONT's Male says: "Tal Jacobsen is a dynamic leader in the digital marketplace and we look forward to hearing his plans for Perion.”
Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards
Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard
