The recommendations were put forth during the course of a brainstorming open house session at the conference
The OOH firm runs a digital TV screens network inside the busy station
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
Leading OOH firm Accord has executed the campaign
Laqshya Media has executed the campaign, using large formats at vantage points across the city
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
DOOH has the makings to make it big, say industry leaders
FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans...
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
