The brand connects with their target group through large facades involving the billboard format
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
OOH is expected to grow at a moderate rate of 4.3 per cent.
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.
