The radio taxi service in Mumbai plans for 10-12 campaigns per month along with a license to operate 4000 cabs for FY13 which is tendered by...
The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.
Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.
Approximately, 150 sites have been utilised which include the premium transit points to grab the attention of the target group.
The brand connects with their target group through large facades involving the billboard format
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
OOH is expected to grow at a moderate rate of 4.3 per cent.
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.
