The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception...
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the...
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How...
