Kinetic India executed the one-month campaign using a mix of Rapid Metro, Metro and Volvo bus media
RBL associated with MOMS Outdoor to establish a new brand proposition to gain high-visibility for the campaign"APNO KA BANK.
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head...
Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.
Nescafe runs promotions in Spicejet flights by giving away samples of Nescafe coffee sachets and audio messages about the product.
