Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard
Following global expansion and continued strong local demand, unified retail media platform, Zitcha, has appointed Josh Forsyth as APAC sales lead. Australian-headquartered Zitcha, which operates across...
On track to meet a 470% growth in revenue year-on-year for 2024
Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally
Troy Townsed, CEO, Zitcha says the collaboration with Venvee is a major advance for in-store retail media
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Goddard describes the issue of sustainability as the “elephant in the boardroom”
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
