WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be...
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
Real time cricket score updates on media at 9 airports
Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising...
OAA is a prestigious platform that celebrates excellence in Indian OOH advertising,” says Ritu Mittal, Head of Marketing and digital at Bayer Consumer Health as she...
“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to...
