While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
dentsu X India won 10 major media pitches and retained 11 pitches in 2018
This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village
The report conducted by Nielsen Research and Times OOH also shows that 89% of passengers at both these airports belong to NCCS A segment
The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor
FanFight is all set to launch a massive pan-India campaign during witness IPL Season 12 and Cricket World Cup in 2019
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this...