Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in...
The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
DOOH is redefining human engagement, says Ocean CEO Tim Bleakley
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport...
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
dentsu X India won 10 major media pitches and retained 11 pitches in 2018
