Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Moving Walls cites how the synergy has worked well for different brand campaigns
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies
Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative
The printer’s large selection of optional features gives users the ability to drive greater efficiency for faster & turnkey production
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
Advertising clients will be able to track consumer feedback real-time against business KPIs
