Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to...
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office
The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more...
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan,...
An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million...
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing...
