Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength
Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the...
Leading media owners in the city deny rumours of intimation given by the Ranchi Municipal Corporation to remove billboards
The industry body also maintains that digital media will not be a viable substitute for rooftop media
City aesthetics, physical risk in the event of collapse of such media units cited as key reasons for the action
Though the outdoor structures in the city could withstand the high wind speed, some flexes were damaged in and around the city area
The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone
Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers
As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of...
