In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative
Total 5 trains have been taken on long-term basis for exclusive branding
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
The biggest foot-over-bridge project in the country is under execution in Surat city
In another incident, a part of the wall cladding at Churchgate station collapsed; no outdoor media was there on the wall
Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show
Ashish will be addressing the Convention on theme of ‘What emerging media trends foretell for OOH’
Media owners by and large support the move, though this year a couple of illegal hoardings have been reported in the city despite the ban
Promotions for the new launch will begin around the sales push slated for the end of Q2 this year