OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai...
The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.
Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s...
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India...
‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign...