Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India...
‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’
Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign...
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate...
5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement
