The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
Six causes awarded national OOH campaigns
Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.
States are now incentivised to develop iconic tourist destinations and promote them globally
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real...
The airport is the veritable gateway to expanding tourism and other businesses in the archipelago