BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
The innovation executed by GroupM
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head...
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
DDX Asia, the one-stop expo of digital display solutions for retail and OOH industries launched last year, will be organised in Hall no 5, Nesco Exhibition...
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
