Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at...
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
The campaign runs on JCDecaux NYC network
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the...
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief...
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Advisory issued to states, UTs
Marie takes responsibility for the marketing of Ocean's DOOH portfolio to brands, agencies, specialists and landlords
Structural stability audits called for
Specialist agency heads take stock of how pDOOH is shaping up in India
