Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of...
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data...
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location,...
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and...
G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH...
Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy
The campaign has been executed by Avenir Brand Connect.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The brand has erected a gigantic moving innovation to tell a big story in the outdoor; Milestone Brandcom executed the campaign
