Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head...
Vritti Media own 3 Gold & 1 Silver at ACEF for their performance in BTL and customer activation categories
Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big...
Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for...
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of...
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
