The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and...
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There...
A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans...
The company has set up solar lighting systems in Ireland and France and will be foraying into the UK, Italy, Dubai and Belgium markets this year;...
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that...
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
