The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
The contracts have been acquired for a period of 10 years each.
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers...
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
