A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for...
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they...
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future....
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
