Media Planning & Buying
‘Most brands recognise the core strengths of DOOH’
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:
You have put up a good number of digital media assets inside Kempegowda International Airport terminals. What percentage of media assets at the airport is digital, and which parts of the airport have the largest concentration of digital media?
Yes, we have made significant investment in planning of our digital assets for maximum impact at KIAB, Currently the split is 14% of our complete patrimony which has been increased periodically with the growing demand for digital media at KIAB. The latest addition was at the end of last year. A new network of digital pole mounts has been installed targeting 100% domestic and international departing travellers from the airport. The largest concentration is in the Departure areas, taking into account the high dwell time of passengers in those areas.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Dairy Day drives brand visibility through auto-rickshaw activation in Hyderabad
nudie turns everyday spaces into a playground of real fruit with new OOH campaign
OAA 2026 Jury Meet held in Gurugram
DC Studios’ ‘Supergirl’ soars in London with OOH takeover
Gagandeep Marwah of Crompton joins jury of the OOH Advertising Awards 2026
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Polaroid takes on data centres and digital dependency with provocative OOH campaign
The campaign is executed across US and UK
Buldana Urban taps Maharashtra bus station audio network for rural outreach
The campaign is executed in association with Vritti iMedia across 93 locations
easyJet urges travellers to ‘Drop Everything’ with OOH Campaign in the UK
The campaign is created by lead digital agency DEPT and was brought to life through a collaborative effort involving WPP...
Nicco Park brings summer thrills to life with OOH campaign
The campaign is executed by Times One, a Times Group Company.
Fortune Poha celebrates World Poha Day with OOH installation in Indore
The seven-day activation by Alakh Advertising transformed Indore's iconic breakfast into an immersive brand experience at The HUB.
Infonics Technologies installs four-sided LED display at Mizoram indoor sports stadium
The suspended four-sided LED display has been designed to deliver 360-degree visibility, enhancing the spectator experience while creating a new...
Department for Education UK launches ‘Do Something Big’ early years recruitment drive in Manchester
The campaign is created by Havas London and live across Ocean Outdoor's Loop Network with production handled by Prose on...
Big Happy launches dynamic creative optimization for 3D DOOH
New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences...
How this ad tech platform bridges the gap between campaign planning & execution
Having spent years managing OOH campaigns, Deepak Bansal built gOGig to bring real-time visibility, accountability and field intelligence to campaign...
Pepsi celebrates Knicks fever with real-time fan-powered OOH campaign
The campaign is live across New York
-
International EventsFrom field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all!
-
OAARitu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026
-
CampaignsAmnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
-
Campaigns
easyJet urges travellers to ‘Drop Everything’ with OOH Campaign in the UK
